Streamline
Project overview
Working closely with a mission-driven company from their earliest stages, we created an identity that reflects their values of sustainability and innovation. The new brand helped them establish credibility and connect with their target audience.
Client
Streamline
Date
April 2023
Industry
Technology
Services
Brand Identity
Streamline process
The challenge
Streamline was building a workflow automation platform but their brand felt generic and failed to convey the efficiency gains their product delivered. They needed an identity that would instantly communicate speed, simplicity, and reliability.
Our solution
We developed a visual system based on flowing lines and seamless transitions, reflecting the smooth automation their platform provides. The logo suggests forward motion and connection, while the minimal color palette reinforces clarity and focus.
The result
The rebrand transformed how prospects perceived Streamline, leading to a 45% improvement in demo conversion rates. The cohesive brand experience across product and marketing helped them secure key enterprise accounts and achieve product-market fit.
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