Sonic
Project overview
Working closely with a mission-driven company from their earliest stages, we created an identity that reflects their values of sustainability and innovation. The new brand helped them establish credibility and connect with their target audience.
Client
Sonic
Date
October 2023
Industry
Fitness Tech
Services
Brand Identity
Sonic process
The challenge
Sonic was entering the competitive fitness tech market with an innovative approach to workout tracking. They needed a brand that could convey energy and motion while maintaining the credibility expected from a health-focused product.
Our solution
We developed a dynamic visual identity inspired by movement and rhythm. The logo features fluid lines that suggest speed and progress, while the color palette energizes without overwhelming. Every element was designed to perform across wearables, apps, and marketing.
The result
Sonic launched to enthusiastic reception, with the brand identity playing a key role in securing retail partnerships and app store features. User surveys showed 85% positive brand recall within the target demographic after just three months.
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