Scalar
Project overview
Working closely with a mission-driven company from their earliest stages, we created an identity that reflects their values of sustainability and innovation. The new brand helped them establish credibility and connect with their target audience.
Client
Scalar
Date
November 2023
Industry
Technology
Services
Brand Identity
Scalar process
The challenge
Scalar needed to differentiate themselves in the crowded analytics space. Their powerful technology was being overlooked because their brand failed to communicate the simplicity and scale of their solution to non-technical decision makers.
Our solution
We built a brand identity around the concept of growth and measurement, using geometric forms that scale elegantly from favicon to billboard. The visual system emphasizes clarity and precision while remaining accessible and engaging.
The result
The new brand identity helped Scalar close enterprise deals 30% faster by instantly communicating their value proposition. Their refreshed presence at industry conferences generated three times more qualified leads than the previous year.
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