Relative
Project overview
Working closely with a mission-driven company from their earliest stages, we created an identity that reflects their values of sustainability and innovation. The new brand helped them establish credibility and connect with their target audience.
Client
Relative
Date
July 2023
Industry
Technology
Services
Brand Identity
Relative process
The challenge
Relative was launching a family-focused social platform but needed to differentiate from existing networks while building trust with parents. They needed a brand that felt safe and welcoming without being childish or exclusionary.
Our solution
We created a warm, inclusive visual identity that celebrates connection across generations. The logo uses interlocking forms to represent family bonds, while the color palette balances playfulness with maturity. Every touchpoint was designed with both parents and children in mind.
The result
Relative launched with strong user adoption and positive press coverage highlighting their thoughtful approach to family technology. The brand identity helped them establish trust quickly, reaching 100,000 active families within six months of launch.
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