Neobase
Project overview
A complete visual overhaul that maintained brand heritage while appealing to contemporary audiences. The new identity system helped them attract new customers and increase brand recognition significantly.
Client
Neobase
Date
February 2024
Industry
Technology
Services
Logo Design
Neobase process
The challenge
Neobase had built a loyal customer base over 15 years, but their visual identity felt outdated and disconnected from the modern data solutions they offered. They needed a refresh that honored their legacy while signaling innovation to new markets.
Our solution
We developed a refined logo system that retained recognizable elements from the original mark while introducing contemporary typography and a dynamic color palette. The modular design system allows flexibility across digital and print applications.
The result
The rebrand successfully bridged the gap between heritage and innovation. Neobase saw a 40% increase in brand recognition among target demographics and successfully expanded into three new enterprise markets within the first year.
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