Echo
Project overview
Working closely with a mission-driven company from their earliest stages, we created an identity that reflects their values of sustainability and innovation. The new brand helped them establish credibility and connect with their target audience.
Client
Echo
Date
December 2023
Industry
Technology
Services
Brand Identity
Echo process
The challenge
Echo was launching a revolutionary audio platform but lacked a visual identity that could convey both technological sophistication and human connection. They needed a brand that would resonate with audiophiles and casual listeners alike.
Our solution
We crafted a brand identity centered around sound waves and organic forms, creating a visual language that feels both technical and approachable. The color system evokes warmth and clarity, while the typography balances modern precision with friendly curves.
The result
Echo launched with a cohesive brand presence across all touchpoints. The identity helped them secure partnerships with major streaming platforms and build a community of over 50,000 engaged users in their first quarter.
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