Charter
Project overview
Working closely with a mission-driven company from their earliest stages, we created an identity that reflects their values of sustainability and innovation. The new brand helped them establish credibility.
Client
Charter
Date
January 2024
Industry
Legal Services
Services
Brand Identity
Charter process
The challenge
Charter was reimagining legal services for startups but their existing brand felt too traditional and intimidating. They needed an identity that would make legal expertise feel accessible and aligned with the entrepreneurial spirit of their clients.
Our solution
We designed a brand that balances professionalism with approachability. The mark combines classical legal symbolism with modern geometric forms, while the color palette and typography create a fresh, confident presence that stands apart from traditional law firm branding.
The result
Charter's rebrand dramatically shifted perception among their target audience. Client acquisition increased by 60% in the following year, and the brand became recognized as a thought leader in the startup legal space through consistent, distinctive visual presence.
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