Bloom
Project overview
Working closely with a mission-driven company from their earliest stages, we created an identity that reflects their values of sustainability and innovation. The new brand helped them establish credibility and connect with their target audience.
Client
Bloom
Date
May 2023
Industry
Beauty
Services
Brand Identity
Bloom process
The challenge
Bloom was entering the sustainable beauty market with plant-based products but needed a brand that felt premium without greenwashing. They wanted to communicate genuine environmental commitment while appealing to design-conscious consumers.
Our solution
We created an organic visual identity inspired by natural growth patterns and botanical illustration. The logo features delicate linework that suggests both nature and sophistication. A earth-toned palette and tactile materials reinforce the sustainable message authentically.
The result
Bloom launched as a standout in the crowded beauty space, with the brand identity driving strong retail placement and social media engagement. The packaging design won industry recognition and helped establish Bloom as a leader in sustainable luxury beauty.
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